Digital Marketing - Marketing Analyst (PPC) (0-2 yrs)
Alloys consulting pvt ltd – Bangalore, Karnataka
AdWords Search Engine Marketing (SEM) Paid Search (PPC)
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our goals.
Track major metrics: goals tracking, revenue tracking, and other paid search metrics. Keep pace with search engine and PPC industry trends and developments.
Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet goals.
Passion for Search and internet marketing.
Ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a fast-paced atmosphere. Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing). AdWords / Bing certification a plus.
BS/BA degree preferred.
• AdWords Search Engine Marketing (SEM) Paid Search (PPC)
6 Days a week