Account Manager- Search (3-6 yrs)

Piana IT SolutionsMumbai / Gurgaon / Bangalore

SEM, HTML,CSS, JavaScript,PPC campaigns

A leading Media agency is looking for : SEM Specialist’s duties include creating strategies with prominent search engines, developing and testing new keywords, new platform functionalities, managing Pay-Per-Click campaigns, analyzing performance data and conducting research. It’s primary goal is to improve performance and scale the account. Responsibilities: Account Management (60): • Take responsibility for managing the day-to-day business of the customer to ensure sold campaigns are fulfilled • Drive search revenue performance and advertiser satisfaction for the mid-sized advertisers and agencies in defined territory. • Initiate meetings for monthly and quarterly reviews with customer and partner with Sales team to meet and improve performance and spends • Contribute to the development and maintenance of an effective Customer Plan in partnership with broader account team. Drive the consistent implementation and adoption of sales/service processes and success KPIs. • Collaborate with internal teams and Microsoft to improve customer satisfaction, remove and report blockers, and create a seamless customer experience. Ensure resolution of escalated customer issues. • Utilize data insights to deliver robust campaign reporting showcasing Microsoft’s value • Updating customer in all future road map, annual planning and insights for account expansion • Provide customer with sufficient data points and insights to enable them to expand the account to new markets Relationship Management (30): • Develop network of strong relationships with key search and media industry influencers, decision makers, customers and partners. Develop and maintain a high level understanding of the search industry and trends affecting or influencing the marketplace. • Grow and maintain agency/advertiser relationships that drive revenue. • Educate clients on the Bing Ads platform and associated tools, ad set up and end-to-end management of campaigns. Introduce and upsell new features to advertisers which match customer goals. Personal Development (10) • Maintain functional knowledge of new features, products and initiatives across the Bing Ads platform and Microsoft ecosystem. • Continually develop industry knowledge and grow professionally. Act as an ambassador and representative for Microsoft in the advertising and media community. Experiences Required: Key Experiences, Skills, Knowledge and Education: • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing • Well-versed in performance marketing, conversion, and online customer acquisition • Up-to-date with the latest trends and best practices in search engine marketing • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints

View Company Details

Piana is an end-to-end technology solutions company managed by active and socially conscious people, driven by a passion for the change it brings and the results its customers achieve. We enable Governments, Communities and Development Organizations to create effective technology solutions that are directly linked to their performance objectives. Our Unique Point is that we act as true requirement owners in converting partner needs into effective solutions by getting into the root of the requirement. We have a deep understanding and experience of Development and Government Space.

Contact Person *********

Phone No. +91*********

Email ID ***@***.com

Thank you !

Our team will get back to you within 48 hours.

Feedback !

Help us to make the new even better.

Attach A Resume First