Social Media-Data Analyst (3-4 yrs)
Pulp Strategy Communications Pvt Ltd – Delhi, Delhi
experience in Social Media
Job Profile
1. Actively collaborate with the client and in-house teams to strategize and implement innovative social media campaigns that dovetail into the overall marketing plan
2. Design and execute ROI centric social media campaigns that help build brand awareness and support marketing mix for our clients
3. Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.
4. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
5. Monitor social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans
6. Explore upcoming social networks and creative use of current properties
7. Design and manage Influencer Perception Management programs for our clients
8. Analyze social media page(s) and communities, monitor feed and prepare a swot analysis for brands.
9. Plan and monitor and build brand communities across FB, Twitter, Google+ Blogs and other social platforms
Skills Required
3-4 years relevant experience in Social Media - with proven track record of having nurtured large accounts to high growth stage.
Proficient in using tools like Radian 6, Sprinklr, Quintly, Unmetric, Hootsuite, social influencer management, Sprout Social, Social Mention, Trendrr, Raven, Omgili and seomoz.