Professional Experience

Market Research Analyst

Company :Lloyds Register

Exp : 2 Year(s) 5 Month(s)

CTC : INR 6 Per Year

Key Skills Online Research Quantitative Techniques Sales forecasting techniques Primary & Secondary Research

Responsibilities  Worked on 'India Growth Plan' project. The main purpose of this market study is to identify market sectors for investment and diversification to grow LR market share  Conducted extensive secondary research for obtaining relevant data  Formed and validated assumptions on data gathered  Participated on conference calls and in-person meetings with internal stakeholders  Estimated potential market size for Testing, Inspection and Consulting (TIC) in sectors like Renewable Power (Solar, Wind and Hydro), Nuclear Power, Sea Ports, Industrial Infrastructure, Lab Testing for Product Certification, IBR and Additive Manufacturing.  Research frameworks (e.g. Porter’s five force, SWOT, PESTLE analysis, BCG, GE Mckinsey nine box matrix, barriers to entry, Ansoff matrix etc.) were used to gather insights  Market/Industry Analysis – Developed models and performed trend analysis  Competitor analysis – Evaluated strength/weakness, footprint and trends  Customer Analysis – Classification and segmentation of target clients according to their nature of work, presence (domestic/ multinational) and type (existing/ potential)  Prepared questionnaire for collecting market/ client data about their new projects, investment, new technology, probable supplier/vendor and feedback about LR and its competitors  LR client analysis – To quantify active, sleeping and long tail clients for client retention  Developed framework for business plan

Achievements Based on my market study, three sectors (Solar, WInd power and IBR) were selected by management for diversification/ investment.