Account Co-ordinator (Search) (1-3 yrs)

Piana IT SolutionsMumbai/Gurgaon

SEM, ppc campaign, MS Office

A leading Media Agency is Hiring for : Job description for Account Coordinator (Search) Location: Mumbai / Gurgaon Reports to: Operations Head Job Description: • Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns • Track, report, and analyse website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Work with the development team to ensure SEM best practices are properly implemented on newly developed code • Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords. • Collaborate with agencies and partners Desired Skills and Experience: • 1 To 3 years’ experience in SEM • Strong computer skills, specifically with MS office (Excel, Power Point, Word) • Excellent written & verbal communication and presentation skills • Bachelor’s degree is a must • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends) • Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage • Up-to-date with the latest trends and best practices in SEM

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Piana is an end-to-end technology solutions company managed by active and socially conscious people, driven by a passion for the change it brings and the results its customers achieve. We enable Governments, Communities and Development Organizations to create effective technology solutions that are directly linked to their performance objectives. Our Unique Point is that we act as true requirement owners in converting partner needs into effective solutions by getting into the root of the requirement. We have a deep understanding and experience of Development and Government Space.

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