Account Co-ordinator (Search) (1-3 yrs)

Piana IT Solutions – Mumbai/Gurgaon

SEM, ppc campaign, MS Office

A leading Media Agency is Hiring for : Job description for Account Coordinator (Search) Location: Mumbai / Gurgaon Reports to: Operations Head Job Description: • Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns • Track, report, and analyse website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Work with the development team to ensure SEM best practices are properly implemented on newly developed code • Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords. • Collaborate with agencies and partners Desired Skills and Experience: • 1 To 3 years’ experience in SEM • Strong computer skills, specifically with MS office (Excel, Power Point, Word) • Excellent written & verbal communication and presentation skills • Bachelor’s degree is a must • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends) • Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage • Up-to-date with the latest trends and best practices in SEM