Account Co-ordinator (Search) (1-3 yrs)
Piana IT Solutions – Mumbai/Gurgaon
SEM, ppc campaign, MS Office
A leading Media Agency is Hiring for :
Job description for Account Coordinator (Search)
Location: Mumbai / Gurgaon
Reports to: Operations Head
• Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Work with the development team to ensure SEM best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords.
• Collaborate with agencies and partners
Desired Skills and Experience:
• 1 To 3 years’ experience in SEM
• Strong computer skills, specifically with MS office (Excel, Power Point, Word)
• Excellent written & verbal communication and presentation skills
• Bachelor’s degree is a must
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
• Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage
• Up-to-date with the latest trends and best practices in SEM