Account Manager- Search (3-6 yrs)

Piana IT Solutions – Mumbai / Gurgaon / Bangalore

SEM, HTML,CSS, JavaScript,PPC campaigns

A leading Media agency is looking for : SEM Specialist’s duties include creating strategies with prominent search engines, developing and testing new keywords, new platform functionalities, managing Pay-Per-Click campaigns, analyzing performance data and conducting research. It’s primary goal is to improve performance and scale the account. Responsibilities: Account Management (60): • Take responsibility for managing the day-to-day business of the customer to ensure sold campaigns are fulfilled • Drive search revenue performance and advertiser satisfaction for the mid-sized advertisers and agencies in defined territory. • Initiate meetings for monthly and quarterly reviews with customer and partner with Sales team to meet and improve performance and spends • Contribute to the development and maintenance of an effective Customer Plan in partnership with broader account team. Drive the consistent implementation and adoption of sales/service processes and success KPIs. • Collaborate with internal teams and Microsoft to improve customer satisfaction, remove and report blockers, and create a seamless customer experience. Ensure resolution of escalated customer issues. • Utilize data insights to deliver robust campaign reporting showcasing Microsoft’s value • Updating customer in all future road map, annual planning and insights for account expansion • Provide customer with sufficient data points and insights to enable them to expand the account to new markets Relationship Management (30): • Develop network of strong relationships with key search and media industry influencers, decision makers, customers and partners. Develop and maintain a high level understanding of the search industry and trends affecting or influencing the marketplace. • Grow and maintain agency/advertiser relationships that drive revenue. • Educate clients on the Bing Ads platform and associated tools, ad set up and end-to-end management of campaigns. Introduce and upsell new features to advertisers which match customer goals. Personal Development (10) • Maintain functional knowledge of new features, products and initiatives across the Bing Ads platform and Microsoft ecosystem. • Continually develop industry knowledge and grow professionally. Act as an ambassador and representative for Microsoft in the advertising and media community. Experiences Required: Key Experiences, Skills, Knowledge and Education: • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing • Well-versed in performance marketing, conversion, and online customer acquisition • Up-to-date with the latest trends and best practices in search engine marketing • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints